Something About Trends

"No trend" or "anything goes" utterances with which fashion has been accused in recent seasons and that make sense if we take the pulse of the socio-cultural, which is a reflection of fashion.

Given a decade of global society and mediated than ever and when the revolution suffers marketing, marketing online marketing wins against the role of line, the increasing widespread social networking phenomenon has great commercial power in the signatures, just as bloggers become allies of the press offices of these, on-line communication, viral marketing ... etc, the challenge for innovation in the design of fashion brands, all too often moved to communicative lacapacidad them, in order to achieve the desired sales and notoriety translated to Starsistem shares the stage with that from the birth of cinema, is the best selling fashion showcase and influence trends, as it would subsequently small screen, and mutually nourishing fashion, sharing the limelight with the clear rage for vintage clothes in recent seasons, partly subdued by the economic situation, and partly driven by a strong penchant for fetishism symbolist society end, it is more present in the street and consequently on the market, or was it vice versa? (I never knew if it was first the egg or the chicken).

All this blends with the new values ​​translated into trends: Multiculturalism = eclecticism, equality = androgyny, ecology = recicling / hand made, and finally could not miss the old and eternal twentieth century urban tribes, which are melted and re-interpreted: hyppie = chic bohemian hip-hop/gótico/punk = hardcore.

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