Bad Market? Maybe they should advertise Advertising Agencies

Advertising agencies do not practice what they preach. If the advertising works, then why not ad agencies advertise?

A decline around the world can be harder, longer and deeper than expected, says Jon Markman MSN Money. Many advertising agencies are starting to cut costs, cut and salaries frozen as the dark clouds of recession looms. Dozens of agencies fold because they know, one of the first budget cuts in times of a client's financial difficulties, is advertising.

However, advertising professionals recommend to clients that now is the time to really boost their advertising budgets. "Advertising in a down economy is even more important than advertising during the good times, says Joyce Gioia, president of the Herman Group, a firm of strategic business futurists in Greensboro, NC" That's when you can build market share . This is when you have less competition for share of mind. While the others are in a cocoon, hibernating until things blow over, is a great time to invest in your business. "McGraw-Hill A study has shown that increasing the advertising during a recession in fact produces a significantly higher return that increase during periods of boom.

If advertising is important to customers over a period of recession, it would be a great time for advertising agencies to do the same? Advertising agencies are actually advertising that novel idea.

This is your opportunity to position your agency for growth, differentiation from the competition and be able to tell your potential customers who practices what he preaches .......