Tuesday, August 14, 2012

SEO For Google


Google page rank is determined by a number of factors:

SEO keywords
SEO Content
SEO domain name
Originality of the content
Number of links from external sites

Original Content

Having original content on your site is a breeze. And 'the "why" that escapes many SEO web content developers. We've all seen the ads promising "150000 Adsense and SEO optimized pages". If it were that easy, everyone would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no matter how you might think that the SEO page. Think about it - because "Nike.com" come up number 1 when you type Nike into Google? You or I could probably write a better page SEO on Nike Nike.com. In fact, Nike.com keyword density for "Nike" is 0%!

Links to external sites

Google takes into account the number of links you have from external sites. Each link is like a "vote" for your site. Before going to sign for a link exchange program, consider this, some links do not count, in fact, being a "link spammer" can kill your position, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on blogspot.com (a Google site) and write on your web page - they are properly formatted links
Join blogs on respected sites and comment on articles, putting the URL in your signature
Write "press releases" when you update your site and publish them on free press release sites around the web
Take out ads in respected newspapers online
Make small donations to charitable sites that maintain a page of "Thank You" and include your web site with your name
These are just some tips to compliment your SEO work to get a good Google positioning.

SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use a search engine optimization program to make sure you have done well.

Gone are the days of independent content writing, and then typing "Britney Spears" 100 times at the end of this article. Search engine spiders can now locate the "Black Hat" SEO techniques a mile away, and your site can be banned for life.

Here are some tips for SEO optimization:

Be focussed in your meta keywords - 1 to 3 SEO optimized keywords is enough
Put your keyword at the beginning of the tag is the title page.
Make sure your title tag is the first tag in the head
Make sure the keyword appears in the alt tag for images and in link text, but not more than 3 times
Put your keyword in bold
Put your keyword in the H1 section of the page, and H2 if you can
Having a keyword in your article weighs between 3-6% (higher is "keyword spamming")
SEO for domain names
Returning to Nike.com from my article "SEO for Google". Since the keyword weight is 0%, as nike.com get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all my desire to "retire with millions." The site is divided in to many SEO optimized sub-domains, each with a URL that indicates the sections. For example, all my SEO articles are a sub-directory called .. / Seo.

Many articles have been written on Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and get the SEO right for the Googlebot can make your site top ten site getting millions of hits per day. On the other hand, poor SEO and your site can not be classified and campaigns for Adsence not earn you real money. Even worse, bad SEO might mean that the innovative product is non-traceable by your customers .......

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