Search engine positioning at the center of development and Web strategy

Search engine optimization has always been the practice to increase the ranking of a web site exists to alter the content and promotion of reference input links from other highly ranked pages. The first part (alter the content) can be a bit 'like trying to beat a rusty VW Beetle panel in a Ferrari. Often to be effective, the entire structure and the content of a web site needs to renew, even with the encoding (in particular Web sites constructed in tables or Flash), which makes it a very costly exercise.

A New Beginning

In truth, the best way forward is to completely rebuild the site with fresh search engine optimized text, structure, design, coding and often. In this way a company can also take advantage of new advances, such as content management systems for greater control of content, content driven database to automate the process; RSS feed to keep the site current, standards-compliant coding for a greater accessibility and usability.

A website may also be necessary to adopt a more business-driven approach that turns into more sales online or stimulate a greater response, thus creating your customer database for future opt-in mailing. Or you may need more interactive and useful for people that make the return visit and recommendations.

Link Referral Generation starts at home

While the new site is being developed, the task of promoting the link itself must begin in earnest. This is an ongoing process that requires time, effort and imagination. Start with any web site already under your control. Make sure you are making the most of the links from high ranking pages from websites that you own, whether it is desirable to have connections. Then approach vendors and affiliates. Ensure that all existing links to their pages to contain your core keywords to search for and does not 'click here' or 'visit website'. Then try the free business directory. Assessing the quality of the paid for listings, and if there are competitors, it makes sense for you to be there too.

Online PR is in your hands

Many connections may be generated through a variety of promotional techniques. Submit your site for review, invite journalists to review your products or services, write your own articles and submit them to publishing sites, create a blog to air your views on trade and use social networking sites like Linkedin. As long as it is ethical and honest, is a valid way to generate links to the pages. Dirty tricks such as spam blogs can return fire and destroy your reputation.

When the site is complete, continue this process by creating links to specific landing pages to increase their rankings too (remember, your home is important, but can not do everything in terms of SEO in order to distribute the load).

The Blueprint SEO for New Websites

All new websites should put the content targeting and SEO in the middle of the process.

These issues must be addressed at the outset:

1) Who is your audience and who is most important to you?

2) How will you achieve?

3) What encourages them to use and return to the site?

4) What will stimulate them to buy or respond?

5) How to use customer data to build relationships?

With these results can be formulated:

1) basic long-term research keywords and phrases

2) Structure of the site with the main landing pages

3) SEO text, providing good keyword density in page title URLs, meta tags, H tags, body text and alt tags

4) Other useful content and media

Then begin the process of identifying and creating opportunities for referral link:

1) within the network already existing website

2) Your suppliers and affiliates websites

3) The business listings free

4) The payment business listings

5) With the generation of PR

6) Through self published articles

7) With corporate blogs

8) Through appropriate social network

Always remember that Google ranks web pages according to relevance (page content) and importance (the number of links to it from other relevant websites). In this way, your site never needs to languish at the bottom of the heap. And what's more, when the audience is always your site, you will be inspired by its content up-to-date, fresh, relevant and engaging, and will not fail to respond the way you want....