The history and evolution of the advertising industry

An advertising company is a business potentially very successful and enjoyable, but only if done correctly. Advertising is older than most people think, and here's a brief history of the advertising company.

There are four very influential inventions that have shaped the media and the advertising industry - print, radio, television and the Internet. The press has the wide dissemination of information possible with words on paper, most advertisements in newspapers and magazines. Selling material had to be created and advertising agencies were born.

The first advertising agency, Volney B. Palmer, was opened in Philadelphia in 1841. In 1861 there were 20 advertising agencies in New York City alone. Among them was J. Walter Thompson, now the oldest American advertising agency in continuous existence. Radio became a commercial vehicle in 1920.

For the first time, the advertising could be heard, not just seen. Soap operas, music and serial adventures populated the new medium, like radio and has appeared in virtually every home in America, sales of products advertised on the air through the roof. Advertisers rushed to write infectious advertising jingles, an art form that still has its place in the repertoire of advertising today.

Then television has changed everything. Although TV was invented in 1920, has not become a media trading until 1950 when the prices of televisions began to approach accessibility. Print and radio had to take a back seat, because for the first time, commercials were broadcast with sight, sound and movement.

The effect of television advertising on the industry and the way in which they were sold products was remarkable. Advertising agencies not only had to learn to produce these mini movies in units of 30 and 60 seconds, they had to learn to effectively segment the audience and deliver the right message to the right of the consumer business group.

Cable television was the great innovation, offering a greater variety of channels offered more specific program. That advertisers are allowed to Narrowcast. Before the advent of cable television, the networks tried to access demographic data from the broadcast at various times throughout the transmission period. Soap operas were broadcast during the day to reach women, the news in the evening to reach a target age.

Cable TV, on the other hand, has brought channels like MTV that catered to music lovers young, ESPN, for (usually) male sports fans, and the food web, for those who love to cook (or at least ' love watching others cook). These new advertising channels were delightful to advertisers who wanted to hit the audience with some specific interests, but not for networks that have seen their share of ad revenue decline .......