Monday, September 3, 2012

3 Steps to lucrative business proposals


The proposed business is a staple of the business world, just as a reminder, curriculum, and chatting around the water cooler. The problem is that most people are not properly trained how to create one, and least of all how to make a proposal interesting and useful. Why You Need a business proposal? Well, maybe you're thinking of proposing a joint venture with another business or simply offer a new service to a client. Using these three steps, you can create effective and profitable business propositions.

STEP ONE: Know your audience
This is the most important step, because if you do not know clearly that you are writing then you do not know how to properly communicate the benefits of your proposal. If you are writing a client to propose a new service, do not use the whole proposal talking about how great you are (no matter how much you could be fabulous). Instead, communicate how your services benefit them. It will help them increase sales, reduce costs, increase brand awareness, create customer loyalty better? I actually like to create a bulleted list of these benefits so that they can quickly scan the document to see if the proposal is worth their time. Even better is if your player has a mission statement or strategic plan, and you can clearly identify how your proposal contributes to meeting every goal of their mission or strategic plan.

Another reason to know your audience is that each of us has different personalities and learning styles. There are four basic styles you need to make to meet: decisive, conscientious, imaginative, and social. The strong personality just takes a high level summary and does not want to go into details. For this style, a bullet will be better than a huge block of text. The personality type of consciousness is the exact opposite: they want all the details and all the research. For this, we want to make sure you include these details in an exhibition at the proposal. The personality type is more imaginative vision, so they prefer to see the tables or graphs to illustrate the proposal, to meet whom you want to make sure to include visual materials. The type of social personality wants to know what others think, so they prefer to see customer testimonials and reviews. To understand how different personality types learn differently sit and watch a commercial. And they usually have a list of the benefits of the product, goes on all the features in detail, has a little animation showing how the "Thighmaster" or "Magic Bullet" works, and so has the customer testimonials and tells you that the product is also used by NASA astronauts (I still do not understand why astronauts need a knife that can cut a penny).

STEP TWO: resources required and acquired
This is the piece that is often left out of a proposal and is one of the most crucial pieces. People generally get nervous about this because generally includes the numbers and people begin to have flashbacks to high school trigonometry. However, this part of the proposal is also super easy.

The resources required only a simple list or a table of all monetary and non monetary resources necessary to execute the proposal. For example, if you are putting on a seminar you need: a conference room, printed marketing materials, food, a laptop, someone to help check in participants, etc. These costs must be detailed and added up so that anyone reading the proposal can clearly see what is needed to execute the proposal.

Acquired resources is just a simple list or a table of all monetary and non monetary benefits received from implementation of the proposal. If we use our example of the new workshop, we received, money from participants, a wider network of contacts, potential customers, a greater awareness of our services.

STEP THREE: first impressions matter
Make the document attractive. First impressions also matter when it comes to presenting a paper business. The proposal is very long? I like to keep my paper for 1 or 2 pages with exhibits attached, if necessary. You do not want people to look at your proposal and just tired from the vastness of it. The packaging of the document must also look attractive. And 'in a wallet or a sleeve? Finally, the structure of the document is interesting? If you have ever looked at a magazine, you will notice that they never really long points and rarely have pages without any pictures or graphics on them. You want someone looking to document and obtain a positive atmosphere from it without even reading a single word.

If you follow these three steps, know your audience, clearly identify resources, and pay attention to first impressions, you'll be on your way to producing profitable business proposal. So the next time you suggest, the answer is a resounding, YES!

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