Dealership Marketing and Branding your kitchen and bathroom - What, why and how?

The truth is more Kitchen and Bath business does not even have a detailed business plan, but only a marketing plan. When I had my business, I had a "Business Plan", but it was incomplete and I later found out it was really a marketing plan. I thought I'd clarify the difference between Marketing and Branding. 90% of companies in Kitchen and Bath go about this using a completely blind or worse "Executive Marketing Advertising" for help. This article should point you in the right direction of establishing your overall strategy for the 2008/2009. Now it's time to get smart with the dollars, do not waste them on advertising, without a purpose.

Zaleon Phil and his book is the A to B is to describe advertising and Branding Marketing and Branding in a concise format and easy to understand. I recommend this book highly.

Marketing is defined as: The act of buying and selling in a market.

Branding is defined as: A trademark or distinctive or type of product or service.

Now I know what you're saying, "I am a small kitchen and bath dealer, I do not have the budget to do marketing and branding plan. No matter what your budget is, it is important that you are doing it. Somehow we small marketing and branding every day. Let me just break down.
You are in social function and you meet someone new, and they ask "What do". You should have 2 to 3 minutes simple mission statement that expresses your business goals. For example: "I love providing people with innovative design and kitchen products that adapt to the houses they live in it"-Marketing.

You have a perspective that is in your company and says "Your company is known for being the company more expensive but quality in this town"-Branding
Now there give more to the story, I just wanted to try to emphasize the difference easily.
Of course you should have a percentage of marketing budgets. The consensus is: the new production of 7-8%
2-3 years of business by 5-7% and an established business is from 3 to 5%. Phil says to 2-4% for brand development if you are a new business.

"I do not have that kind of money", then reduce your other expenses and overhead. To put more capital into your business and stick to the plan. The Marketing and Branding your company is like servicing your car. If you do not keep your business (auto) does what. It works well for a while ', but then any change in the market. (Slow down or increase) are not prepared to manage change properly and you overreact, because you do not have a plan that provides flexibility.

The brand's global marketing plan is your business, if properly planned. No excuses, get started now, it's never too late. I'm happy to help .......