Brainstorming (brainstorming)

Carlos Mora Vanegas

"The universe always conspires in favor of dreamers." Coelho

Summary

Keywords Management must make use of the tool of brainstorming with its human resources in order to not only give them the opportunity to participate, enter the company where they serve, but to share new ideas that can help your management, achievement of the objectives, benefits for all.

This is a group work tool that facilitates the emergence of new ideas on an issue or problem. Brainstorming is a group technique to generate original ideas in a relaxed atmosphere. Now more than ever it is necessary first of the new features of current commercial economic scenarios, the challenges have emerged, the opportunities have arisen,

Keywords

Ideas, debate, creativity, dialogue

Basic considerations, notes, scope.

Companies must know how to exploit their human capital, talent you have and for that management must be very careful and appropriate use of brainstorming, which unfortunately in reality Venezuelan business, especially SMEs leaves a lot to say.

We remember very well that the thrust misrespuestas.com all brainstorming is that it seeks, through group participation, relaxed, to generate as many creative ideas, tackle problems that invade an organization. Whether this, for-profit, nonprofit or an educational institution (schools, colleges and universities).

Do not forget as we remember the source of information cited, that the idea of ​​brainstorming, comes at the beginning of the decade of the 40 `. Thanks to the U.S., Alex Osborne. Which, in a process of searching for solutions, tried to do as a group. Seeing in this exercise, a better result than when they search for answers in a sole proprietorship. The idea behind the brainstorming there, is that two heads are better than one. It is all you are trying to develop the creative capacity of individuals, as a group, creating a period of relaxation, because in this way, the ideas come faster and creativity.

What is sought with a brainstorming is to generate as many ideas. Cast the fly, the creativity of the participating group. It seeks to solve the problems in question. You can also get to analyze the causes of the same. The ideas should flow without any subterfuge. They should not be analyzed in the first instance, nor criticized for good and early. Since at greater length later one can come to perceive, which is an excellent solution.

Like any team work is important, there is a regulatory agency. More than a leader, you must be a person acting as moderator.

What are the purposes of brainstorming:?

Focusing participants on a particular topic to emerge vez.Hacer ideasLa a lot of integration of mental models in collective thinking. Encourage participants to participate, expressing their ideas and practice opiniones.Introducir individual brainstorming before starting a actividadDar participants the opportunity to share ideas and expand their knowledge, used to build on the contributions of others

Moreover, conceptmaps.it, invites us to bear in mind that we do not neglect, that particularly in group brainstorming is generally agreed that the comments of other participants' ideas stimulate each other in a kind of chain reaction of ideas.

Certainly, groups are not necessary to stimulate creative thinking. Individually we can brainstorm. Moreover, in a group, we must listen to others and maybe time to repeat our ideas to get others.

Another interesting and productive approach is to generate thrust individually and then it developed by others in different directions, usually gets more than what the initial author could have done by itself.

It is always possible to reexamine the results of a brainstorming session for a second group (smaller or more specialized than the first) to find the best solutions even with other instruments - more conventional.

We said the same source also because it is essential that the ideas generaciónde phase is separated from the evaluation phase of thought.

The evaluation phase is no less important. The resulting map of ideas will be studied and developed, noting the elements, connecting local or networked, and classifying the nodes until a state considered acceptable, suitable to extract the necessary conclusions.

Some people are intuitive and flexible, others rigid and logical. The creative thinker can be more productive in the initial phase of brainstorming, the critical thinker in evaluating the real possibilities of realization.

We also added gestiopolis.com This system first tries to generate ideas and then evaluate them. The meeting is to create a relaxed atmosphere that encourages communication and participation of the attendees. It is very important to stimulate the imagination free, creating an environment that encourages communication and motivation of the members of the group, in that way, get a free exposition of ideas. They should try to maintain a mild climate, relaxed, and even fun. It should encourage the participation of all team members and no idea should be criticized no matter how wild or bizarre it may seem.

It is put into play the imagination and memory so that one idea leads to another. The method seeks to promote the association of ideas by similarity or opposition.

Everyone should be relaxed and motivated to express their ideas without fear or prejudice. You must create a culture of innovation that is not limited to preconceived ideas.

The technique is based on deferred prosecution, the basic rule is to avoid any kind of criticism and evaluation until you have completed the prescribed time "production" of ideas. But as the Brainstorming encourages unconventional thinking seeking to stimulate creativity and finding solutions in different ways, we must also bear in mind that this should not try or pretend to get everything. Divergences not only nurtures creative thinking.

Finally, take into account, indicating knowledgemanager.it that group brainstorming develops ideas more deeply and effectively, because the difficulties you may encounter a person in the development of an idea, could be overcome easily by using creativity and the experience of another. Group brainstorming tends to produce fewer ideas (as time is spent developing ideas in depth) and can lead to the suppression of creative but quiet people by the people loud and uncreative.

Do not forget that the individual and group brainstorming can be combined, for example, defining the problem individually, and then allowing the group the task of reaching a wide range of possibly shallow solutions. These solutions can be enhanced and developed with group brainstorming by specialists in specific areas.

* Sources of information duly noted

Teacher Faces graduate, University of Carabobo. Exatec.





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